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Research papers

Becoming a World's First! Making Carbon Neutrality a Reality

Maple Leaf Foods (MLF), Canada?s largest prepared meats and poultry producer, is on a mission to be the mostsustainable protein company on Earth; but how should they communicate this? What messages and claimswould be relevant and believable to...

Catalogue: Congress 2022: 75th Anniversary
Authors: Amy Knowles, Darlene Macdonald
Companies: RESEARCH STRATEGY GROUP Inc, Maple Leaf Foods
September 23, 2022
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Citation

Knowles and Macdonald (2022a, September 23). Becoming a World's First! Making Carbon Neutrality a Reality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/becoming-a-world-s-first-making-carbon-neutrality-a-reality


Research papers

The Role of Research in Powering What Matters In DEI

The global events of the last few years have clearly had a tremendous impact on society, especially when it comesto recognising the wide array of diversity across the globe. Over the past few years, we have been challenged tothink about the way we...

Catalogue: Congress 2022: 75th Anniversary
Authors: Michaela Mora, Damion Taylor, Kerry Edelstein
Companies: Research Narrative, Relevant Insights, Prometheus Digital
September 23, 2022
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Citation

Mora, Taylor and Edelstein (2022a, September 23). The Role of Research in Powering What Matters In DEI. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-research-in-powering-what-matters-in-dei


Videos

The Role of Research in Powering What Matters In DEI

The global events of the last few years have clearly had a tremendous impact on society, especially when it comesto recognising the wide array of diversity across the globe. Over the past few years, we have been challenged tothink about the way we...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). The Role of Research in Powering What Matters In DEI. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-research-in-powering-what-matters-in-dei-11949


Research papers

Brands Deserve Better

This paper introduces the nativity-based view (NBV), a new approach that drives targetingeffectiveness and media ROI with US Hispanics. It draws from a linear acculturation model anddeconstructs it. At its core, the NBV challenges the Hispanic...

Catalogue: Dynamic. Diverse. Digital
Author: Jake Beniflah
Company: The Center for Multicultural Science
June 20, 2022
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Citation

Beniflah, J. (2022a, June 20). Brands Deserve Better. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brands-deserve-better


Webinars

The digital engagement: changing channel mix or return to pre-pandemic normal?

Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.During the pandemic, consumer made choices which saw online channels, click to...

Catalogue: Webinars 2021
Authors: Arleen Macaraeg-Denque, David Kerr
Company: Strategy Analytics
November 19, 2021
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Citation

Macaraeg-Denque and Kerr (2021a, November 19). The digital engagement: changing channel mix or return to pre-pandemic normal?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-digital-engagement-changing-channel-mix-or-return-to-pre-pandemic-normal-


Videos

TRANSFORMATION and TRUST

TRANSFORMATION and TRUST  is presented as a programme trilogy with each episode featuring unique content across different time zones.If you cannot join live then you will automatically receive a link to watch the on-demand broadcast(s)...

Catalogue: Trust and Transformation
Author:
July 28, 2021
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Citation

(2021a, July 28). TRANSFORMATION and TRUST. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/transformation-and-trust


Webinars

Home from Home

As the last year has resulted in multiple lockdowns, WFH has become the acronym nearly everyone is familiar with.Alongside this, the home has been transformed into a multipurpose asset. Consumers have adapted their homes into everything from a...

Catalogue: Webinars 2021
Author: Bertie Lewis
Company: Streetbees
July 6, 2021
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Citation

Lewis, B. (2021a, July 06). Home from Home. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/home-from-home


Webinars

The 2021 global consumer: Spotlight on satisfaction and confidence

Who is the 2021 consumer? We looked at consumer satisfaction and confidence to segment our audience and understand what's in store in 2021. Five key segments emerged:- Very Pessimistic- Cautious- Unsatisfied Spender- Satisfied Spender- Very...

Catalogue: Webinars 2021
Author: Richie Heron
Company: Toluna
April 1, 2021
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Citation

Heron, R. (2021a, April 01). The 2021 global consumer: Spotlight on satisfaction and confidence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-2021-global-consumer-spotlight-on-satisfaction-and-confidence


Research papers

Passive measurement: Path to purchase

Google and Nielsen came together to develop a way to better understand how consumers go about researching and buying mobile phones. With the internet in the palms of their hands, consumers interact a lot with the medium before considering and/or...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Abhishek Saigal, Shilpa Surtani, Prithvi Raj, Zeeshan Adam, Avantika Agarwal, Harshita Bhatia
Companies: Google, Nielsen
November 2, 2020
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Citation

Saigal et al. (2020a, November 02). Passive measurement: Path to purchase. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/passive-measurement-path-to-purchase